A visual identity is more than just a logo. It’s an entire visual language that comes to represent what an organization is about.

The AMG Brand Guidelines is a document designed to ensure consistency in every way we present our brand. Everyone who creates Enghouse Networks and Enghouse Transportation materials (including agencies and suppliers) must follow these guidelines as a matter of corporate policy and to help maintain our reputation for excellence which lies at the heart of our company. By presenting every part of our company with the same attention to details, each department helps to reinforce our core values and brand.

1.0  Logo

2.0  Typography

3.0  Colors

4.0  Photography

1.0  Logo

All Enghouse Networks and/or Enghouse Transportation branded marketing materials should use their respective corporate logo.

The structure and relationship of the various logo components is specific and has been developed to maintain consistency and to showcase logo optimally. When creating corporate material with our logo, use ONLY approved digital artwork files. NEVER attempt to recreate or redraw the logo as this could lose both quality of image and of the consistency we wish to convey. Digital files for our logo are either vector-based or pixel-based. Vector-based files (such as EPS or SVG)  can be scaled without losing image quality. Pixel-based files (such as JPEG, PNG, GIF, TIFF, etc.) are composed of a grid of small colored/shaded squares that cannot be enlarged without losing image quality.

1.1  logo structure

Symbol and logotype

Our logo is composed of two different components: a symbol and a logotype. When we refer to our “logo”, we’re referring to any of the approved combinations of the above-listed elements.

Symbol
 The Enghouse Networks has the same symbol as Enghouse Global Logo and other Enghouse divisions, it is a two-color diamond shape containing a lower case, hand-scripted letter “e” representing Enghouse. This symbol was chosen for its ability to quickly convey the Enghouse brand and allow its application across corporate, division and product levels of the company. The diamond shape is divided into two hemispheres suggesting the curvature of the globe and Enghouse’s global focus while the flowing “e” conveys a modern and dynamic company.

Logotype
 The logoype uses the “Cronos“ typeface, and it is limited to that usage only. Our products/solutions and marketing communications do use other typefaces (such as “Lato”) based on the type of documents – see the Typography section for more details

1.2  logo overview

Usage

Stacked Logo
The stacked logo should be used as the primary logo and wherever possible.

Linear logo
The linear logo is a secondary option for the logo and should only be used in situations that do not allow for the stacked logo to be used (i.e. space/alignment issues, or visual flow of layout elements).

1.3  logo variations

Let the logo breathe

Clear Space
A zone of clear space around the logo helps to optimize visual impact and ensures that our logo is given the prominence it deserves. This buffer zone is equal to 1x, where ‘x’ is 50% of the width of the Enghouse symbol. The buffer zone should always be maintained on all sides of the logo to protect its various components. No other text or graphic element should appear within or intrude into this space.

Minimum Size
Minimum size standards ensure that the logo is legible in all applications. When referring to the size of the logo, we use the width of the symbol as a reference point.

Print
For print application, the minimum width size is 1 inch (25 mm).

Digital
For the best reproduction of the logo in all media, all factors should be considered. Digital applications are just as important. The logo will be rendered in websites and web banners, as well as PowerPoint presentations. When rendering the logo in digital or electronic applications like web site, the minimum size is 65 pixels at 72 pixels per inch.

1.4  clear space & minimum size 

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Table of Content

Pick your colors wisely

Two-color logo
Whenever possible, our logo should be reproduced in the two color positive version on a white background. The symbol, logotype and tagline appear in Pantone 661 (dark blue) and Pantone 7458 (light blue).

One-color versions
Our logo may also appear in all black in positive or in its reverse version, all white on a field of Pantone 661 or solid black.

One-color version should be used on the documents or marketing assets to not take away from the infomation and content. 

Logo on Solid background
In some situations the logo may need to appear on a solid colored background. In this case, the logo can appear as all white on a background of Pantone 661 or solid black.

1.5  color variations

This logo is sacred

The structure and relationship of the logo components is specific and must never be altered. When reproducing the logo use ONLY approved digital artwork files. NEVER attempt to recreate or redraw the logo.

1.6  incorect logo usage

2.0  Typography

Lato is our family type

Lato is the main font for print and web use. It has a variety of weights, full web support and compliments well our logo.

Use for branded pieces such as diagrams, animations, social media graphics, and body text on marketing collateral.

For licensing reasons, the font Lato cannot be distributed freely. An online version is available as a Google font.

NOTE: Word documents and PowerPoint diagrams and body text should use Arial. The widespread use of Arial as a preloaded font helps to avoid odd text and element placements that can be generated when a less standard font is necessarily replaced.

2.1  overview

Lato Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxy
1234567890@#$%&*

Lato Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxy
1234567890@#$%&*

Lato Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxy
1234567890@#$%&*

Lato Heavy
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxy
1234567890@#$%&*

Lato Semibold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxy
1234567890@#$%&*

Lato Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxy
1234567890@#$%&*

Arial Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxy
1234567890@#$%&*

Arial Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxy
1234567890@#$%&*

3.0  Colors

Brand color palette

Primary Colors
An important component in maintaining brand integrity is consistent use of color. A lighter and darker blue have been selected as representing the Enghouse brand. A diverse number of colors have been picked from the Pantone color system to allow for variety among the materials that Enghouse produces – everything from programs to display panels and electronic media, such as websites and email.

Accent Colors
We have provided additional colors along with the two primary colors that make up the Enghouse logo. In order maintain a consistent brand image, these colors should predominate.

The accent colors are intended to provide accents for visual variety and should be used sparingly, on few recurring elements such as text headers, icons, etc.

Neutral Colors
These colors are provided as a mean to enhance the primary or secondary colors palette, in usage such as background colors. Always make sure you have enough contrast when picking your colors.

primary colors

pantone: 661 C
cmyk: 100,75,0,6
rgb: 0, 53, 148
hex: #003594

pantone: 7458 C
cmyk: 53,3,8,9
rgb: 113, 178, 201
hex: #71B2C9

accent colors

pantone: 2925 C
cmyk: 85,21,0,0
rgb: 0, 156, 222
hex: #009CDE

pantone: 123 C
cmyk: 0,19,89,0
rgb: 255, 199, 44
hex: #FFC72C

pantone: 206 C
cmyk: 0,100,50,0
rgb: 206, 0, 55
hex: #CE0037

pantone: 0821 C
cmyk: 47,0,7,0
rgb: 116, 209, 234
hex: #74D1EA

neutral colors

pantone: 533 C
cmyk: 97, 88, 44, 52
rgb: 19, 30, 62
hex: #131E3E

4.0  Photography

A little humanity

Images help tell compelling stories. The imagery we use in our communications, both in its content and its visual style, plays a key role in communicating our character.

Image quality and resolution
Quality of images affect the brand perception. Images should be selected that are of an appropriate resolution for the medium in order to produce a high quality reproduction.

Types of imagery
Technology in general can often be viewed as impersonal and the ability to demonstrate the end benefit to a user can help personalize the company. The occasional use of people within images can be helpful. Tones and values of various images should also be considered if they are being placed within the same piece.

If you need a specific type of imagery, please ask martin.auclair@enghouse.com for help.

© 2022 Enghouse Networks. All Rights Reserved.

pantone: 375 C
cmyk: 46,0,90,0
rgb: 151, 215, 0
hex: #97D700

pantone: 1375 C
cmyk: 0,45,94,0
rgb: 255, 158, 27
hex: #FF9E1B

harmony (661C)

pantone: 131 C
cmyk: 2,39,100,10
rgb: 204, 138, 0
hex: #CC8A00

pantone: 2597 C
cmyk: 80,99,0,0
rgb: 92, 6, 140
hex: #5C068C

pantone: 2415 C
cmyk: 38,100,0,6
rgb: 158, 0, 126
hex: #9E007E

pantone: 376 C
cmyk: 54,0,100,0
rgb: 132, 189, 0
hex: #84BD00

pantone: 361 C
cmyk: 77,0,100,0
rgb: 67, 176, 42
hex: #43B02A

harmony (7458C)

pantone: 265 C
cmyk: 52,66,0,0
rgb: 144, 99, 205
hex: #9063CD

pantone: 458 C
cmyk: 5,4,73,7
rgb: 217, 199, 86
hex: #D9C756

pantone: 577 C
cmyk: 35,2,58,0
rgb: 169, 196, 127
hex: #A9C47F

pantone: 7634 C
cmyk: 15,68,23,0
rgb: 193, 103, 132
hex: #C16784

pantone: 2135 C
cmyk: 62,39,0,0
rgb: 117, 140, 192
hex: #758CC0

pantone: 302 C
cmyk: 100, 48, 12, 58
rgb: 0, 59, 92
hex: #003B5C

pantone: 2161 C
cmyk: 93, 55, 16, 25
rgb: 40, 87, 128
hex: #285780

pantone: 2159 C
cmyk: 79,43,18,8
rgb: 78, 118, 156
hex: #4E769C

pantone: 535 C
cmyk: 43,25,3,8
rgb: 142, 159, 188
hex: #8E9FBC